Principles of Marketing
Philip Kotler, Gary ArmstrongLearn how to create value and gain loyal customers.
Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.
The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.
Categories:
Year:
2011
Edition:
14th Edition
Publisher:
Prentice Hall
Language:
english
Pages:
744
ISBN 10:
0132167123
ISBN 13:
9780132167123
Series:
14th Edition
File:
PDF, 32.83 MB
IPFS:
,
english, 2011
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